> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/add-ons/home-values/articles-2044152-home-values-adding-tracking-and-conversion-tracking-codes.md).

# How to Track Your Home Values Ads and Leads

How to add Google, Facebook or other tracking codes to Home Values, and fire a conversion when a visitor reaches a step.

If you run ads to your Home Values page, you can count a conversion when visitors reach a certain step.

Open the menu in the top left and go to **Site Tools** > **Home Valuation** > **Customize & Settings**. Stay on the **General** tab.

![The Home Values General tab with the tracking code buttons](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-6161b52eeec6dcdf5b8c6a60518ec62244cd07c1%2Fhv-tracking-1-codes.png?alt=media)

## Before you start

Your main tracking code, like the full Meta Pixel or Google tag, goes on your whole website, not here. See [How to Add a Meta (Facebook) Pixel to Your Website](/integrations/facebook/articles-1505057-how-to-set-up-a-facebook-pixel.md) and [How to Track Website Leads as Ad Conversions](/faqs-and-general/common-questions/articles-1505060-how-to-set-up-conversion-tracking.md).

## Add a conversion code

Get the event code from your ad platform, like Meta's `Lead` event. Then click **Add Conversion Tracking Code**, paste it, and choose when it fires:

* **On step 1 (Address form)**
* **On step 2 (Property details)**
* **On step 3 (User Details)**
* **On step 4 (Final report)**

Step 3 is when visitors give their details. Step 4 is when they see their report. Click **Update** on the right to save.

**Add Tracking Code** is for other HTML codes that should only load on Home Values.

## Common Questions

<details>

<summary>My ads show no conversions.</summary>

Check your main tracking code is on your whole website, and the conversion code is set to the step you want. Then go through Home Values yourself with your ad platform's test tool open, like Meta's Test Events or Google's Tag Assistant, and check the event shows.

</details>