> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/coaching-and-success/tips-tricks/downsizer-strategy-agentfire-nosey-neighbor-tool.md).

# Downsizer Strategy (AgentFire + Nosey Neighbor Tool)

A simple but effective strategy for connecting with downsizers—typically older homeowners looking for less maintenance, single-level living, or lifestyle changes.

This group often needs education and emotional reassurance more than aggressive sales tactics. Lead with helpful resources and clear pathways for making the move smoother.

### The Strategy

When you sell a home, turn it into a **Nosey Neighbor** Lead Page. It shows off what the home sold for and how you sold it, which is exactly what nearby homeowners thinking about downsizing want to know. Then share it with the neighborhood.

To make one, go to **Site Tools** > **Lead Pages**, click **New Lead Page** and choose the **Nosey Neighbor** template. See [How to Create a Lead Page](/site-tools/lead-pages/lead-pages-how-to-add-a-new-lead-page.md). The page goes live as soon as you create it, so fill in your sale's details before you share it.

### Ways to Share

**1. Postcards & Flyers with QR Codes**\
Once your **Nosey Neighbour page** is ready, turn the URL into a **QR code** and include it on print materials. Target communities where you’ve recently sold or areas with an older homeowner population. Example caption:\
**“Thinking about downsizing? See what a home near you just sold for.”**

**2. Mass Email Campaigns**\
Email homeowners in your CRM who have lived in their homes for 10+ years. Only email people who've agreed to hear from you, and leave out anyone who has unsubscribed. Share the value of downsizing and link to the page with a CTA like:\
**“Thinking about downsizing but don’t know where to start? Let’s explore your options.”**

**3. Newsletter**\
Include downsizer-friendly listings like bungalows, condos, or low-maintenance townhomes in your newsletter. Bonus points for including a short story of a downsizing client you recently helped.

**4. PPC Ads**\
Run Facebook or Google ads with messages like:\
**“Too many stairs? Too much upkeep? These homes are made for simpler living.”**\
Link to your Nosey Neighbour landing page or a curated downsizer search. In the US and Canada, housing ads can't target people by age, gender, family status or zip code. On Facebook, choose the **Housing** special ad category when you create the campaign. Let the message speak to the move instead.

### Related Articles

[Dashboard Deep Dive: Lead Pages Workshop](/coaching-and-success/dashboard-deep-dive-webinars/dashboard-deep-dive-lead-pages.md)

[How to Create a Saved Listing Search](/agentfire-idx/property-alerts-and-saved-searches/agentfire-idx-create-a-custom-saved-search.md)

[Succeeding with IDX Search Categories](/coaching-and-success/monthly-success-checklist/succeeding-with-idx-search-categories.md)