> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/coaching-and-success/tips-tricks/first-time-buyer-strategy-agentfire-social-media.md).

# First-Time Buyer Strategy (AgentFire + Social Media)

Get inspired with strategies our clients love for attracting First Time Buyers. Remember, everyone's market and clientele is different. Take this idea and make it your own!

The idea: each week, pick a handful of starter homes in your market (a saved search makes this quick) and share them as your "first-time picks" where first-time buyers already spend time, like social media.

### Other Ways to Share:

**Mass Email Campaigns:** have you previously worked with tenants? Create a campaign sending first-time picks to renters in your database. Only email people who've agreed to hear from you, and leave out anyone who has unsubscribed. You could also include tips for purchasing and what to expect.

**Newsletter:** share your weekly picks in a blog post or newsletter. Position yourself an expert with people who have never purchased before.

**PPC Ads:** speak to FTB pain points and get a great hook to get them to look at starter homes in their price range. In the US and Canada, housing ads can't target people by age, gender, family status or zip code. On Facebook, choose the **Housing** special ad category when you create the campaign. Let the message speak to the move instead.

### Related Articles:

[How to Create a Saved Listing Search](/agentfire-idx/property-alerts-and-saved-searches/agentfire-idx-create-a-custom-saved-search.md)

[How to Create a Search Page](/site-tools/search-pages/search-pages-creating-a-new-search-page.md)

[How to Create a Hotsheet (Showcase IDX)](https://support.showcaseidx.com/hc/en-us/articles/360000206626-Hotsheets-Library-and-Creating-Hotsheets)