> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/coaching-and-success/tips-tricks/how-to-use-your-agentfire-pages-for-social-media-marketing.md).

# How to Use your AgentFire pages for Social Media Marketing?

How to use your AgentFire Lead Pages, Listings Hub, Search Pages and Area Guides in your social media marketing.

Social media is a powerful tool for real estate agents to generate leads, drive traffic to their website, and showcase listings. Your AgentFire dashboard provides several built-in tools/pages to create engaging content for platforms like Facebook, Instagram, and LinkedIn.

### **1. Lead Pages: Turn Social Media Traffic into Leads**

Lead Pages are designed for lead generation - perfect for Facebook ads, boosted posts, or organic social sharing.

How to Use Lead Pages for Social Media:

* Go to **Site Tools** > **Lead Pages**, click **New Lead Page** and start from a template. See [How to Create a Lead Page](/site-tools/lead-pages/lead-pages-how-to-add-a-new-lead-page.md). The page goes live as soon as you create it, so finish it before you share it.
* Customize the page with your branding, images, and messaging. Then fill in its form yourself to check the lead reaches you.
* Grab the live link (click the arrow next to the page name) and share it on social media. Don't share a preview link: those only open for someone logged into your website.

**Pro Tip:**\
Use Yoast SEO in the page's WP Settings (in the Actions menu) to customize how your link appears on Facebook: title, description and photo. See [How to Choose the Photo That Shows When You Share a Page](/spark-editor/spark-editor/articles-5046684-how-to-set-custom-facebook-preview-images.md).

### 2. Listings Hub: Showcase Properties with Stunning Pages

Listings Hub creates branded property pages that perform better on social media than standard IDX links.

How to Use Listings Hub for Social Media:

* Add your listing in **Site Tools** > **Listings Hub**. The quickest way is to [import it from the MLS](/site-tools/listings-hub-formerly-my-listings/afidx-add-an-mls-listing-using-listings-hub-tool.md).
* Turn on [Open House Registration](/site-tools/listings-hub-formerly-my-listings/articles-listings-hub-open-house-registration-options.md) to capture leads before the event.
* Share the direct link on Facebook or LinkedIn. On Instagram, put it in your bio or in a link sticker on a story.

Pro Tip:\
Choose the photo that shows when you share the link. See [How to Choose the Photo That Shows When You Share a Page](/spark-editor/spark-editor/articles-5046684-how-to-set-custom-facebook-preview-images.md).

### 3. Search Pages: Curate Property Feeds for Targeted Marketing

(AgentFire IDX only)

Search Pages let you create custom property feeds (ex., "New Listings Under $500K") to share on social media.

How to Use Search Pages for Social Media:

* Save a search on your website, then create a Search Page that shows it. See [How to Create a Search Page](/site-tools/search-pages/search-pages-creating-a-new-search-page.md).
* Add an Engage popup to the page to turn visitors into leads. See [How to Show an Engage Popup on a Page](/site-tools/engage/how-to-add-an-engage-cta-to-a-page.md).
* Share the link on social media to drive traffic.

### 4. Area Guides: Boost Local Credibility

Area Guides provide valuable local insights - great for neighborhood spotlights on social media.

How to Use Area Guides for Social Media:

* Create (or update) a guide for your target area. See [How to Add an Area Guide Page](/site-tools/area-guides/area-guide-adding-and-editing-a-new-page.md). Before you share it, read the description and check the listings show.
* Share the link with a post like: "Thinking of moving to \[Neighborhood]? Here’s what you need to know!"

Bonus:\
The Neighborhood Quiz (add-on) is a fun, interactive way to engage followers and capture leads, suggesting Areas they might like.

### Final Tips for Social Media Success

* Mix & Match Content – Share a mix of Lead Pages, Listings Hub links, and Area Guides.
* Boost High-Performing Posts – Use Facebook Ads to amplify your best-performing links. Choose the **Housing** special ad category when you create the campaign.
* Track Results – Check which pages bring in leads in your Lead Manager, and add Google Analytics to your website to see traffic.

Need Help?

* Join our [Office Hours](/coaching-and-success/customer-success-office-hour.md)
* Check the Help Center for step-by-step guides.

By leveraging these AgentFire tools, you can turn social media into a lead-generating machine! 🚀