> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/coaching-and-success/tips-tricks/upsizer-strategy-agentfire-lead-pages.md).

# Upsizer Strategy (AgentFire + Lead Pages)

Get inspired by strategies our clients use to attract Upsizers—people who have outgrown their current homes and are looking for more space, often due to a growing family.

This strategy focuses on tapping into key motivations like better schools, more bedrooms, and family-friendly neighborhoods. Take this framework and customize it to fit your local market and voice!

### Other Ways to Share

**1. Lead Capture Campaigns**\
Use the **School District Lead Page Template** to build a landing page that highlights properties in top-rated school zones. A strong hook could be:\
**“Need more room before the new school year? Here are the best family homes near \[School Name].”**

**2. Newsletter**\
Create a weekly or monthly roundup called **“Family-Friendly Homes of the Week”**. Include 3-5 listings with notes on square footage, yard space, schools, or playgrounds nearby. Make it informative, not salesy.

**3. Mass Email Campaign**\
If you’ve worked with first-time buyers in the past, chances are some of them are now ready to move up. Segment your CRM and send an email asking:\
**“Has your family outgrown your home? Let’s explore bigger spaces in your budget.”**

**4. PPC Ads**\
Run Facebook or Google ads that speak to life-stage pain points:\
**“Outgrowing your home?”**\
Link the ad to your Lead Page or a saved search page (an AgentFire IDX saved search or a Showcase IDX hotsheet). In the US and Canada, housing ads can't target people by age, gender, family status or zip code. On Facebook, choose the **Housing** special ad category when you create the campaign. Let the message speak to the move instead.

### Related Articles:

[Dashboard Deep Dive: Lead Pages Workshop](/coaching-and-success/dashboard-deep-dive-webinars/dashboard-deep-dive-lead-pages.md)

[How to Create a Saved Listing Search](/agentfire-idx/property-alerts-and-saved-searches/agentfire-idx-create-a-custom-saved-search.md)