Lead Manager: CRM Integration for your site (LionDesk & FollowupBoss)

Instantly route your Lead Forms, and Home Values leads to your preferred CRM! Liondesk & Follow Up Boss offer easy-to-use APIs.

Connecting a CRM is a simple API based setup within your Lead Manager.  To complete a CRM connection, you will need to perform the following steps: 

  1. Obtain your API Key

  2. Save your API key in the Lead Manager

  3. Enable CRM routing in lead forms as desired. 

    Connect LionDesk V2

Sign Up or Login in LionDesk account.

If you want to access LionDesk in the new dashboard follow these steps:


Head over to AgentFire Lead Manager -> Connect a CRM


Click on Add and select Liondesk V2 and hit 



Click the green button, Connect with Liondesk, and follow the steps



LionDesk V1 (Deprecated) --> https://api.liondesk.com/docs.html

Go to Settings -> 3rd Party Integrations and click "Enable" for AgentFire


Liondesk will generate new API Key which can be used in your site


Get Your API Key (FollowUpBoss)

Sign Up or Login in Follow Up Boss account.
Go to Admin -> API


Copy tour API Key


Placing your API key in the Lead Manager

Login to your website and go to AF Lead Manager > Connect A CRM


Click "Add" to choose from a list of integrations


Choose your CRM and place your API key.  Press Update.


Once you press Update, you will need to click on the Connect button, which will lead you to a new page to activate LionDesk.



And once activated LionDesk, it will bring you back to the CRM activation page. Press Update again to make sure you saved all the changes.


Connecting External Services to Lead Forms

To enable lead routing on individual lead forms, view the following tutorial, which covers lead form notification options including Connecting External Services.

Gravity Forms Adjustments (optional)

Gravity Forms can also support lead routing of supported lead payload data.  Enabling CRM integration is available within the Settings Tab of an individual form. 


On Settings page for the forms you can find CRM Integration options:

  1. Inquiry type. By default all forms have "Inquiry" type, but you can select suitable type for the form. For example "Seller Inquiry" for the "Free Home Evaluation" form. It allows better organize inquiries in CRM

  2. Tags. You can setup comma separated tags for the form, for example you can set tag "buyer" for "Request a Buyer Guide" form. These tags will be added to the (crm) person which sent the form.

  3. Exclude. Enable this checkbox if you want to exclude the form from CRM tracking.

CRM Integration module recognized form fields by field type (email, phone, name, address) and by field label.


If want to use default text field for name, phone, etc you can force field type by adding custom CSS class:

  • crm-first-name

  • crm-last-name

  • crm-email

  • crm-phone

  • crm-message