When trying to set up AF IDX and RealScout’s IDX on your website it can be confusing to determine how to properly integrate both tools in a way that ensures a smooth user experience. So let’s dive into the key differences between these two tools and highlight the best ways to use them together to ensure the best possible results.
Understanding the Differences Between AF IDX and RealScout
AF IDX is primarily used for displaying property listings on your website. For example displaying listings on area guides, homepage sliders, and saved search pages.
RealScout’s IDX is geared more towards lead nurturing and advanced filtering options, allowing users to better refine their home search after they have converted into a lead.
Our Recommended Setup
At AgentFire we recommend using both these tools for their intended purposes. This means using AF IDX exclusively on your website, and then for those buyers who convert into leads, push them to RealScout where you can continue to collaborate with them on their search in a more effective way.
When you mix both IDX tools on the same site it can often lead to a fragmented experience, which can confuse buyers searching for homes and lower your conversion rates.
Scenarios for Using Both IDXs on your Website
While we strongly recommend using only one IDX tool on your website, we understand that some clients may require both AF IDX and RealScout’s IDX to be used on their website for specific reasons. In this scenario, we recommend the following:
Where to use AgentFire IDX
Primarily you will want to use AgentFire IDX inside any area of your website where you would like to feature listings. This includes places like your area guides, property sliders, and saved search pages.
By setting AF IDX in this way it allows users to view and interact with listings directly on your website without having to leave to a subdomain. Thus allowing you to better engage your visitors and set up call-to-actions to increase conversions.
Where to use RealScout’s IDX
Primarily you will want to use RealScout’s IDX as your main property search page and search alert tool. This means setting up their simple search widget on your homepage, using property search buttons that redirect to your RealScout subdomain, and routing the buyer leads you capture over to your RealScout account.
By allowing your buyer traffic to search freely for a home using RealScout’s IDX, you can better collaborate and guide them to their dream home quickly.
Final Thoughts
While using both AF IDX and RealScout IDX on a website is possible, it is generally not recommended because it fragments the user’s experience. While we do advise using AF IDX as the primary tool for displaying listings and searches on the site, and RealScout IDX for lead engagement, if you do choose to use both we can accommodate that.
For more detailed guidance on setting up AF IDX and RealScout IDX, please don’t hesitate to reach out to our support team.