Your AgentFire website includes powerful IDX tools and one of the most strategic features is the Saved Search. When used well, saved searches can do more than just display listings; they can drive traffic, establish local expertise, generate leads, and save you time.
This guide is mostly focused on our AF IDX and Showcase IDX users but if you have Ruuster or RealScout you can achieve similar results with their search features. This guide will help you understand how to use saved searches to market your business and highlight the areas where you work most.
What Is a Saved Search?
A Saved Search is a custom collection of listings based on specific criteria like price range, neighborhood, property type, or school district that automatically updates as new properties come on the market.
Once you create a Saved Search, you can display it in multiple ways across your site and use it in your marketing. These dynamic feeds ensure your website always has fresh, relevant listings tailored to your audience.
Where You Can Use a Saved Search
Saved Searches aren’t just powerful, they’re versatile. Here are a few ways you can display and use them on your AgentFire site:
Homepage Slider
Highlight featured neighborhoods or listing categories in an eye-catching slider to immediately capture visitor interest.
Search Page Feed
Add a feed of listings on your site focused in specific neighborhoods or with certain filters. These automatically update to reflect new listings, so your content stays current.
Quick Shortcut for Property Alerts
Saved Searches make it easy to create automated property alerts, a great time-saver for you and a valuable service for your leads and clients. Most of our IDX vendors offer the option to pull a pre-saved search into a property alert for a client to avoid having to manually fill it out.
Tip: Combine a Saved Search feed with a strong CTA to turn the page into a lead generator. You can use our Engage section to accomplish this. (Check out our Engage Pop-ups for easy CTAs.)
Strategic Ways to Use Saved Searches
Show Off Your Local ExpertiseUse Saved Searches to highlight the neighborhoods, communities, or niches you specialize in. Create dedicated pages (or homepage sliders) with searches like:
“Homes for Sale in [Your Farm Area]”
“Starter Homes in [Popular Zip Code]”
“Luxury Condos in Downtown [City Name]”
These show visitors that you're an expert in those areas.
Drive Traffic to Specific Listing Types or Niches
Think beyond just geographic areas, highlight niche markets you serve, like:
Waterfront homes
New construction
Golf communities
Historic properties
These search-based landing pages can be powerful lead magnets, especially when promoted on social media or in email campaigns. Not all filters are available within an IDX, but if it is available, it’s a great opportunity. If you have AF IDX, we also offer Search Categories as a way to create curated lists like this without using traditional filters.
Use Saved Searches as Marketing Content
Once you've created a Saved Search, you can:
- Link to it in your newsletters or email drip campaigns
- Promote it on social (e.g., “Check out all the homes under $500k in [Area]!”)
- Embed it on a blog post to reinforce your authority on a topic or location
- Create a QR code for it and add it to postcards or flyers
Saved searches give you evergreen content, constantly updated and relevant, with minimal effort.
Create Lead Capture Funnels
You can use your Saved Search pages as the entry point to a lead funnel. Our IDX options offer:
Email signup prompts that can be turned on:
- “Save this search” options
- Alerts for new listings
- Use those built-in tools to generate leads while offering helpful, real-time market info.
Optimize Your Site Layout for Engagement
Here are a few ideas to integrate Saved Searches seamlessly into your site:
- Homepage sliders or featured sections based on your top-performing areas
- Area Guide pages that pair with a Saved Search. The Area Guides can be pulled by location, but you can use saved searches to create a more focused display of listings.
- Sidebar or footer links to “Popular Searches in [Your City]” for quick access
Save Time While Staying Current
Because Saved Searches update automatically, they reduce the time you’d spend manually finding and posting new listings. We also recommend creating manual marketing pages for your listings, but saved searches also have a place in your strategies. You’ll always be showcasing up-to-date homes, and that means you can focus more on your clients and less on your site maintenance.
Next Steps
Identify 3–5 key areas or niches where you do (or want to do) the most business.
Create a Saved Search for each one.
Display those searches prominently across your site or use them for strategic marketing. Remember, not all your pages have to be publicly available on the site to share them.
Track which ones generate the most clicks and leads so you can double down on what’s working. (We recommend setting up a free Google Analytics account if you haven’t done that yet.)
If you’re not sure where to place a search or want help optimizing the layout, reach out to your Success team or join our weekly office hours. We're happy to strategize with you!