How to Use your AgentFire pages for Social Media Marketing?
Social media is a powerful tool for real estate agents to generate leads, drive traffic to their website, and showcase listings. Your AgentFire dashboard provides several built-in tools/pages to create engaging content for platforms like Facebook, Instagram, and LinkedIn.
1. Lead Pages: Turn Social Media Traffic into Leads
Lead Pages are designed for lead generation - perfect for Facebook ads, boosted posts, or organic social sharing.
How to Use Lead Pages for Social Media:
- Go to Site Tools > Lead Pages and choose a template (ex., Open House Registration, Market Report Signup).
- Customize the page with your branding, images, and messaging.
- Grab the live link (Click the Arrow next to the page name) and share it on social media.
Pro Tip:
Use Yoast SEO in the WP Settings for the page to customize how your link appears on Facebook (title, description, and thumbnail image). You can find this in the Actions tab.
2. Listing Hub: Showcase Properties with Stunning Pages
Listing Hub creates branded property pages that perform better on social media than standard IDX links.
How to Use Listing Hub for Social Media:
- Go to Site Tools > Listing Hub and fill in property details.
- Enable Open House Registration (under Call to Actions) to capture leads before the event.
Share the direct link on Facebook, Instagram, or LinkedIn
Pro Tip:
Set a Featured Image (in the Page Settings section of the toolbar) to ensure your social post has an eye-catching preview.
3. Search Pages: Curate Property Feeds for Targeted Marketing
(AgentFire IDX & Showcase Users Only)
Search Pages let you create custom property feeds (ex., "New Listings Under $500K") to share on social media.
How to Use Search Pages for Social Media:
- Go to Site Tools > Search Pages and pull in a saved search (ex., "Open Houses This Weekend").
- Share the link on social media to drive traffic.
Add an Engage Pop-Up to turn visitors into leads with a Social Site Lock pop-up.
4. Area Guides: Boost Local Credibility
Area Guides provide valuable local insights - great for neighborhood spotlights on social media.
How to Use Area Guides for Social Media:
- Go to Site Tools > Area Guides and create (or update) a guide for your target area.
- Share the link with a post like: "Thinking of moving to [Neighborhood]? Here’s what you need to know!"
Bonus:
The Neighborhood Quiz (add-on) is a fun, interactive way to engage followers and capture leads, suggesting Areas they might like.
5. Spark AI: Generate Social Media Content in Seconds
Struggling with post ideas? Spark AI helps you create captions, scripts, and more with the Content Generator.
How to Use Spark AI for Social Posts:
- Click the Spark AI icon (bottom right of your dashboard).
- Pick the Content Generator option and fill in the boxes.
- Enter a topic (ex., "Social media post about first-time homebuyer tips").
- Copy the generated content and pair it with a link from your site.
Final Tips for Social Media Success
- Mix & Match Content – Share a mix of Lead Pages, Listing Hub links, and Area Guides.
- Boost High-Performing Posts – Use Facebook Ads to amplify your best-performing links.
- Track Results – Monitor which links drive the most traffic and leads.
Need Help?
- Join our Office Hours
- Check the Help Center for step-by-step guides.