In real estate, consistent communication is the key to building relationships and converting leads into clients. However, managing follow-ups can be overwhelming, especially when juggling multiple listings and open houses. That’s where Spark AI’s Drip Campaigns come in—providing an automated way to nurture leads without sacrificing personalization.
These AI drip campaigns allow you to generate tailored email and SMS sequences with just a few clicks. Whether you’re promoting a newly listed property, following up after an open house, or sharing recently sold updates, Spark AI makes it easy to keep leads engaged.
What Makes Spark AI Campaigns Special?
Unlike tools like ChatGPT, Spark AI Campaigns are designed specifically for real estate. Every campaign uses advanced logic to generate personalized, engaging messages. Here’s what sets our AI Campaigns apart:
- Real Estate-Specific Workflows: Instead of providing cookie-cutter templates, Spark AI uses tailored workflows built on the latest AI models to ensure its outputs perfectly align with common real estate touch-points.
- Seamless Integration with My Listings: Spark AI works hand-in-hand with the My Listings, Area Guides, and AF IDX, allowing you to create targeted campaigns directly from our most popular tools.
- Battle Tested Drips: These campaigns have been tested with real agents and refined based on feedback, ensuring the messaging feels personal and relevant.
How to Use Our AI Drip Campaigns
Whether you need to follow up with buyers interested in a new listing or engage sellers after a recent sale, the process of generating a drip is quick and simple. All you have to do is add #drip at the end of any ‘My Listing’ or ‘AF IDX’ listing URL.
Once triggered, there are a few things you will need to know:
- For Buyers: Use a “Just Listed” campaign to introduce new properties and organically start conversations to maintain interest.
- For Sellers: Send “Just Sold” updates showcasing your recent success to potential sellers, while also engaging your buyers with similar properties.
- Perspective: Select between the options provided to create the proper tone inside your drips. Whether you are promoting your own listing or someone else's from the IDX.
These campaigns include email and SMS sequences, ensuring you reach your audience through multiple touchpoints.
Saving to Email and Using Effectively with Your CRM
Our AI campaigns offers an easy way to save your drips and use with your preferred email or CRM platform. Once a campaign is generated, you can email the templates to yourself or copy and paste them directly into tools like Follow Up Boss, Mailchimp, or Gmail.
How to save your campaigns effectively:
- Email Yourself the Templates: Click “Email To Me”, enter your address, and send yourself a copy.
- Copy into Your CRM or Email Tool: Use the clipboard icon to copy your drips into your CRM or email marketing platform. You can then save templates as drafts or load them into automated workflows.
Use Cases For Leveraging Spark AI’s Drip Campaigns
Spark AI campaigns fit a variety of use cases throughout the sales cycle. Below are some of the most effective ways to leverage the tool:
Before and After Open Houses:
- Promote upcoming open houses with email invitations and SMS reminders.
New Listings and Just Sold Announcements:
- Use a “Just Listed” email drip to introduce buyers to new properties, ensuring they stay in the loop.
- Use a “Just Sold” email drip to run Nosy Neighbor campaigns that notify homeowners of recent sales in their area.
Nurturing Long-Term Leads:
- Stay connected with leads by sending periodic conversation starters around your listings, ensuring you stay top-of-mind.
- Use automated touchpoints to re-engage prospects, especially those who expressed interest in specific types of properties.