Capturing and converting leads is essential for growing your business as a real estate agent. Many of our clients use social media login options, like Facebook and Google, to make it easier for potential clients to sign up or inquire on your website. While these options can streamline the process, it’s important to understand their limitations, particularly when it comes to the information collected.
What Social Media Logins Can and Can’t Collect
Social media login options, such as Facebook and Google, allow you to capture basic details like names and email addresses. However, these platforms do not collect all of the information that might be valuable for your business. For example, certain fields, like phone numbers, may not be included when leads sign in via social media.
While this might seem like a limitation, it’s important to note that these social media logins are designed to offer a convenient way to collect basic information quickly. Even though they don’t capture everything, having a lead sign up with their email address is still a valuable step—especially compared to a visitor not filling out any information at all. It’s a way to ensure you’re gathering at least some data, making it easier to follow up and engage with potential clients.
Reliance on Third-Party Platforms
When using social media login options, you're relying on platforms like Facebook and Google to handle the data collection. This means you have limited control over the exact information that’s gathered. In addition, since the data is collected by these third-party companies, it’s important to be aware of the potential outages or disruptions that could occur.
What Can You Do?
Although Facebook and Google logins are convenient options for basic lead capture, they don’t collect every piece of information you might need. If you're looking to gather more comprehensive data from your leads, we recommend using custom forms or integrating CRM tools that allow for more detailed information collection directly on your website. Certain forms that are connected to your IDX platform may have limitations with removing this option but other lead forms throughout the site have different editing options based on your goals for lead collection.
At our company, we’re here to help you find the best lead capture solution for your needs. If you have any questions or need assistance setting up more robust lead capture methods, feel free to reach out to us. We’re happy to help you optimize your website to drive success in your real estate business.