Using My Listings and Lead Pages to Promote Your Listing

When it comes to promoting your listings, engaging buyers and attracting sellers requires more than just MLS exposure. You need tools that allow you to create interactive experiences, collect leads efficiently, and run campaigns that convert interest into action. This is where My Listings and Lead Pages shine. These tools offer advanced marketing features—such as open house pop-ups, email campaigns, and QR code integration—designed to make your listings more visible, accessible, and appealing.

From running open houses and PPC ads to promoting sold properties with Nosy Neighbor campaigns let’s cover how you can drive high-converting traffic to your listings.

‘My Listings’ Marketing Features

Creating Open House Pop-Ups to Drive Engagement

Open houses are a key component for engaging buyers, and My Listings makes it easy to showcase open house schedules with pop-ups directly on the listing page. This feature ensures that potential buyers never miss important details by creating a prominent, eye-catching pop-up for any scheduled open house.

Pop-ups not only display the date and time but also encourage visitors to engage further, increasing the likelihood of capturing their contact information. When buyers see an upcoming open house clearly highlighted, it creates a sense of urgency and increases attendance, giving your property more exposure.

Setting Up the Open House Registration Page

An open house pop-up is just the beginning—My Listings also allows you to add a registration form for open house attendees. This form is easy to set up and gives you the opportunity to collect key buyer information, such as names, emails, and phone numbers.

Once registered, potential buyers are tagged in your Lead Manager, making it easy to follow up with drip campaigns or personalized emails. By integrating open house registration with your marketing funnel, you build a direct communication channel with buyers, increasing the chances of turning visitors into offers.

Promoting Listings Through Lead Pages

Using Lead Pages to Promote Open Houses

In addition to My Listings, our Open House Lead Page templates provide an extra layer of promotion for your open houses and are perfect for driving traffic from PPC campaigns or boosted social media posts.

These templates are designed to convert—giving you a focused, streamlined page where buyers can register for the event or request more information. 

Running Nosy Neighbor Campaigns to Attract New Clients

Lead Pages are also ideal for Nosy Neighbor campaigns, which target homeowners near recently sold properties. With our ready-made Nosy Neighbor template, you can create a Lead Page that turns your latest sales into case studies that generate buzz in the neighborhood and positioning you as the go-to agent.

By promoting recent successes with Lead Pages, you attract potential sellers who are curious about the value of their homes and interested in listing with an agent who has a proven track record. These campaigns help establish your reputation and generate seller leads by leveraging the momentum of recent sales.

More Tips for Promoting Listings

QR codes are an excellent way to bridge your online and offline marketing efforts. With just a scan, buyers can access open house pages, lead forms, or listing details directly from their phones. You can include QR codes on mailers, flyers, and open house signs, giving buyers instant access to property information and registration pages.

Social media is another essential tool for promoting your listings and open houses to a broader audience. My Listings makes it easy to share your landing pages across platforms like Facebook, Instagram, and LinkedIn.

You can also use our partners at StreetText to boost posts or run paid ads on social media that link directly to your Lead Pages or Listings, ensuring your campaigns reach the right audience. 

Additionally, sharing sold property pages on platforms like LinkedIn helps build credibility among peers and potential clients alike, encouraging more referrals and connections.