> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/faqs-and-general/common-questions/articles-how-to-get-better-results-from-your-blog.md).

# How to get better results from your blog

Everybody wants to have traffic on their site, great rankings and high conversions. What many agents do not understand is what content to provide that will achieve this aim.

The first thing to know is, don't blog your listings.

I know this may come as a surprise, but I do not recommend blogging your listings for sale. There are a couple of reasons:

1. Listings have a short "shelf life". Once they go pending, the post quickly loses its value.
2. An individual listing as a topic has a very limited reach to your visitors. People who aren't looking for that exact type of home are unlikely to read it.
3. If you are sharing your posts to social media, you are training your friends/followers to ignore your posts.

Your listings already have their own pages, so use your blog for topics with a longer life.

Why blog?

A good blog brings in visitors over time and gives them reasons to explore the rest of your site.

Google's own advice is to write helpful, original content for people, not just to post often. See Google's guide to [creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content).

**Write original posts instead of copying text from elsewhere, like listing descriptions.**

Your Goal with a Blog:

**Attract and build a viewing audience who returns to your site to see topics of interest to them.**

This is about building brand awareness, expertise in your niche market, and providing "entertainment" to solidify your brand offering in their minds. Think of any commercial you have watched - and it's instantly obvious that targeting the lifestyle, choices, interests, hobbies, and local community events that are of interest to your target market are a way to "tie" in your brand and service offerings to end users.

Recommended topics will vary by location and real estate agent - but it's crucial that you determine some underlying characteristics of your most common transactions.

For example, if your business is primarily with lakeshore owners, your blog should include community-oriented topics relating to the lake, real estate tips and ideas for lakeshore living, local events on the water, tricks for improving your lakeshore home etc.

The point is that when you share these posts on social media, they get shared and viewed by others. Attracting traffic to your blog will involve blogging about topics that your followers en mass will want to click on to read.

Some of the most prolific and successful real estate bloggers I've ever seen write about their favorite socks, the Christmas tree lighting downtown, and ways to ensure your pool stays clean.

Why it works:

***YOU AREN'T JUST TARGETING CURRENT BUYERS AND SELLERS. YOU ARE CULTIVATING AWARENESS AND CREDIBILITY WITH FUTURE BUYERS AND SELLERS. A GOOD BLOG POST CAN HAVE YEARS WORTH OF VALUE ONLINE AND 1000's OF VISITS FROM POTENTIAL CLIENTS.***

Need help getting started?

If you're an AgentFire Plus client, Dash (under **Blogging**) can draft posts for you. Read the draft, check the local facts, add your own voice, then copy it into a new blog post. See [How to Write and Publish a Blog Post](/spark-editor/blogging/creating-a-new-blog.md). Plus clients can also ask us to publish a Dash article for them.

But writing is hard! I don't have the time.

Indeed, it can feel like there's no time in the day to also be a real estate blogger. While good blog posts are a big part of an overall success story for any real estate website, you do need to consider where your time is best invested. That is almost always in lead curation and closing escrows.

To overcome this challenge, many agents, offices and teams find that "off loading" this effort to low cost providers is an excellent way to boost productivity and focus where it needs to be, while ensuring that the value of your site continues to increase overtime.

Outsourcing your post creation

Ghost writers for creating new content on the fly can be another great alternative for minimal investment overhead. A few example companies below provide on demand original writing services:

[Upwork.com](https://www.upwork.com/cat/writing/)

[Scripted.com](https://www.scripted.com/)

[Writeraccess.com](http://www.writeraccess.com/)

You may also consider hiring a *virtual assistant* to help manage posting of new blog entries to your site (give them their own login rather than sharing yours), or ordering of new blog posts from these writing companies. Don't forget your time is valuable - and you need to be spending it closing transactions and fielding new leads, not becoming a professional journalist in your evening hours.

There are many services for this, but our favorite has always been Fancy Hands.

Making it Fun, you're the expert!

Whenever you are blogging a topic or article, remember that you as an agent in your area have a wealth of useful knowledge that you are taking for granted. All those years learning how escrows, reos, inspections, disclosures, HOA's, etc. are ripe for the picking when it comes to being able to educate and interest your customers with your knowledge.

In the same way that sitting down with a new client begins with "small talk", let your personality, shared interests and charm shine through in your writing. You are building a relationship, and that requires helping your client *believe in you.*

***Good luck and happy blogging!***