> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/integrations/lead-manager/crm-connect-your-crm.md).

# How to Connect Your CRM to Your Website

Connect your CRM to your AgentFire website so every new lead is sent to it automatically.

Connect your CRM once and every new lead from your website is sent to it automatically. It takes a few minutes and is free.

Using Follow Up Boss? Follow [How to Connect Follow Up Boss to Your Website](/integrations/follow-up-boss/crm-how-to-connect-your-follow-up-boss-account.md) instead. It also covers the Follow Up Boss widget.

{% stepper %}
{% step %}

### Open Connect a CRM

Open the menu in the top left, then go to **Lead Manager** > **Connect a CRM**.

![The dashboard menu open, with Connect a CRM highlighted under Lead Manager](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-59f66e1581a41d7448e255c565137b27e0014cdc%2Fcrm-0-menu.png?alt=media)
{% endstep %}

{% step %}

### Choose your CRM

Click **Add** and pick your CRM from the list.

![The Connect a CRM screen with the list of CRMs open above the Add button](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-2757eed2233ab026454a6fa0fc8bce3dc4ccecde%2Fcrm-1-add-list.png?alt=media)
{% endstep %}

{% step %}

### Paste your API key

Give the connection a name (your CRM's name is fine), then paste the API key from your CRM. Under the field, click **How to Find Your API Key** for that CRM's instructions.

Some CRMs need one more detail, like a Location ID for HighLevel or an Audience ID for Mailchimp. See [Which CRMs Work With AgentFire?](/faqs-and-general/common-questions/exploring-crm-integration-options.md) for what each one needs.

![A SureSend connection with its name filled in and the API Key field highlighted](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-0439ee6b877a2643dfc87cbaef21a09f4d49e016%2Fcrm-2-api-key.png?alt=media)
{% endstep %}

{% step %}

### Save

Click **Update** in the top right.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
To make sure it works, submit a test lead through a form on your website and check that it shows up in your CRM.
{% endhint %}

## Send leads to the right agent

For Lofty, Wise Agent and HighLevel, each agent's email on their [team member profile](/site-tools/team-members/team-members-adding-a-new-team-member-profile.md) must match their email in the CRM. If it doesn't, the lead goes to your CRM's main account or stays unassigned.

## Common Questions

<details>

<summary>My CRM isn't in the list.</summary>

If it works with Zapier, choose **Zapier App**. See [Which CRMs Work With AgentFire?](/faqs-and-general/common-questions/exploring-crm-integration-options.md) for the steps.

</details>

<details>

<summary>How do I switch to a different CRM?</summary>

Add the new CRM, then remove the old one and click **Update**. If you can't remove it, email <support@agentfire.com> and we'll do it for you.

</details>

<details>

<summary>Leads aren't reaching my CRM.</summary>

Check that the API key is correct and hasn't expired or been deleted in your CRM. If that looks right, email <support@agentfire.com> with your CRM's name and the name of a lead that didn't arrive.

</details>

<details>

<summary>My CRM says my website isn't connected.</summary>

Check **Connect a CRM** for your CRM's block with an API key. If it's there, send your CRM a screenshot of it, or email us and we'll confirm.

</details>