> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/site-tools/area-guides/area-guides-area-market-reports.md).
# How to Use Your Area Market Reports
What Area Market Reports are, where to find and share them, how to change their call to action, and why some numbers show as zero or missing.
An Area Market Report is a page with the latest sales numbers for one area: homes sold, prices, days on market, active listings and local demographics. Each one has a call to action so visitors can book a meeting with you.
A report is made for you when you publish an area or neighborhood page, and the numbers update on their own.
## Find and share a report
Go to **Site Tools** > **Area Guides** > **Manage Market Reports**. Each report has its own link, like `yourwebsite.com/?amr=palm-valley`. Click the arrow next to a report to open it, then copy the link from your browser to share it in an email, a text or a social post.
Visitors can click **Download This Report** to save it as a PDF.
## Change the call to action for all reports
{% stepper %}
{% step %}
### Open the settings
On the **Market Reports** page, click **Settings**, then open the **Market Report** tab.
{% endstep %}
{% step %}
### Change what you need
You can change the **CTA Title**, **CTA Text**, **CTA Button Text**, **CTA Phone Number** and **CTA Image**, the message people see after they fill in the form, your **Block Logo**, and whether to show the featured sales numbers, the disclaimer, and your header and footer.
{% endstep %}
{% step %}
### Save
Click **Update**.
{% endstep %}
{% endstepper %}
## Change one report
Click **Edit** next to a report. You can change its name, add a **Custom Description**, show or hide its featured sales numbers, and give it its own call to action. Click **Save**.
To show a different agent on a report, click **Actions** > **Assign Agent**.
## Common Questions
Some numbers show as zero or N/A.
There weren't enough sales in that area for the period, which happens in small areas and in states where sale prices aren't public. If a large area shows zeros, email with the report link.
The numbers don't match my MLS.
Email with the report link and the numbers you see in your MLS, and we'll check them with our data partner.
I don't see a report for an area.
Reports are made when you publish an area or neighborhood page. Check the page is published, then search for it on the **Market Reports** page. To add an area page, email . New area pages are part of AgentFire Plus.
Can my contacts get the report by email every month?
Share the report's link in your newsletter or emails. The report updates on its own, so the same link keeps working.
Can I change the layout of the report?
No. You can change the call to action, logo, description and which sections show, but the layout is the same for every report.