> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/site-tools/lead-pages/lead-pages-how-to-add-a-new-lead-page.md).

# How to Create a Lead Page (Landing Page)

Create a landing page for an open house, ad, event or guide from a ready-made template, fill in your details, and set where the leads go.

A lead page is a single page built to collect leads, like an open house sign-in, a "what's my home worth" offer, or a page for a Facebook ad. You start from a template, then change the text, photos and form.

Lead Pages are in your Dashboard under **Site Tools** > **Lead Pages**.

![The side menu with Site Tools open and Lead Pages highlighted](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-9981ed3c219dd3842d585db17212a0f0ac980ba8%2Flp-0-menu.png?alt=media)

## Create the page

{% stepper %}
{% step %}

### Click New Lead Page

Click **New Lead Page** at the top right, then choose:

* **Start From A Template**: pick a ready-made design. This is the quickest way.
* **Build A Custom Page**: start from a blank page.

![The New Lead Page button with Build A Custom Page and Start From A Template](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-17843dc56706f655b82f7032583c569a0768204d%2Flp-1-new.png?alt=media)
{% endstep %}

{% step %}

### Pick a template

Scroll through the designs and click **Create** on the one you want. The templates include **Open House**, **Nosey Neighbor**, **Neighborhood Alerts**, **New Condo Development**, **School District Listings**, **Market Report**, **Coming Soon Listing**, **Guide Download**, **Curated Listings** and two thank-you pages.

![The template picker with the Create button on the Open House template](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-34133e5294278c0d7a0ec164d3a5eb4af340d7cf%2Flp-2-templates.png?alt=media)
{% endstep %}

{% step %}

### Name it

Type the page name. The web address underneath (**Permalink**) is made from the name, so keep it short and clear, like "Open House 123 Main St". Then click **Create Page**.

![The page name field with the permalink underneath](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-b828aa7fcfb83d410fba3f5d2551ab0e452f0450%2Flp-3-name.png?alt=media)
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
**The page is live as soon as you create it**, with the template's sample text, like "Lorem ipsum" and "{Month} {Day}". Edit it before you share the link.
{% endhint %}

## Fill in your details

Click **Edit** next to the page.

![The Edit button next to the new lead page](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-9c45a831348ec047836ed8b2b611aa2ce7e5b248%2Flp-4-edit.png?alt=media)

Change the text, photos and buttons the same way as any other page: see [Spark Editor Basics](/spark-editor/spark-editor/articles-2318471-spark-editor-getting-familiar-with-the-basics.md). Click **Layers View** (the stacked icon) to see every section of the page and jump to the one you want.

![Layers View listing the page's sections, from Header to Open House Form](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-292132eb6c1d2155503ea553b0adb6586f08d635%2Flp-6-layers.png?alt=media)

Templates don't pull in listing details. On an **Open House** page, type the date, beds, baths, square feet and address yourself, and upload your own photos.

Click **Save** when you're done.

## Set where the leads go

Click the form section in **Layers View** to open its settings.

![The form settings with Lead Form, Form Settings, Form Appearance and Form Notifications](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-31ba43bdb66a7116aaf62184b48cd9496907cb91%2Flp-7-form-panel.png?alt=media)

* **Lead Form**: the fields visitors fill in. See [How to Edit a Form on Your Website](/spark-editor/lead-forms/editing-a-lead-form.md).
* **Form Settings**: what happens after someone submits, like showing a thank-you message or sending them to another page (for example, a guide or presentation).
* **Form Notifications**: **Auto-Response Template** turns the automatic email to the visitor on or off. Below it, choose the **Lead Type**, **Lead Tags** and which agent gets the lead.

## Manage your lead pages

On the Lead Pages list:

* The **arrow** icon opens the live page.
* **Actions** lets you **Duplicate** a page (handy for the next open house), open its **WP Settings**, **Assign Agent**, or **Delete** it.

![The Actions menu with Duplicate, WP Settings, Assign Agent and Delete](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-8f8582b6d8c9ec738323ac523c7a1777002533ac%2Flp-5-actions.png?alt=media)

## Common Questions

<details>

<summary>Can the Open House page fill in the listing details from the MLS?</summary>

No. Type the details in and upload the photos yourself.

</details>

<details>

<summary>How do I reuse a page for my next event?</summary>

Open **Actions** > **Duplicate** next to the page, then edit the copy's name, date, address and photos.

</details>

<details>

<summary>How do I give visitors a guide or presentation after they fill out the form?</summary>

In the form's **Form Settings**, send visitors to the page or file after they submit. See [How to Edit a Form on Your Website](/spark-editor/lead-forms/editing-a-lead-form.md).

</details>

<details>

<summary>How do I make a QR code for my sign or flyer?</summary>

Copy the page's link, then make a code with the QR Code tool: see [QR Codes](/site-tools/qr-codes/qr-code.md).

</details>

<details>

<summary>How do I add the page to my website menu?</summary>

Lead pages aren't added to your menu on their own, which suits most ads and open houses. To add one, see [How to Add a Page to Your Website Menu](/spark-editor/menus/menus-how-to-add-a-page-to-your-dropdown-menu.md).

</details>

<details>

<summary>Can you build it for me?</summary>

Yes. Email <support@agentfire.com> with what the page is for, the text and photos you want, and where the button and form should send people.

</details>
