> For the complete documentation index, see [llms.txt](https://support.agentfire.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.agentfire.com/spark-editor/lead-forms/how-to-customize-tags-on-your-lead-form.md).

# How to Add Tags to a Lead Form

Label leads from each form with your own tags, so you can sort them and trigger automations in your CRM.

Tags are labels that get attached to every lead who fills in a form, such as "seller", "relocation" or "open house". They show on the lead in Lead Manager and are sent to your connected CRM, where you can use them to sort leads or start an automation.

Tags belong to **one form at a time**. Give each form its own tags so you can tell where every lead came from.

## Add or change tags

{% stepper %}
{% step %}

### Open the form

Open the page with the form in the editor and click the form's pencil icon to open its settings.
{% endstep %}

{% step %}

### Go to Lead Tags

On the **Content** tab, open **Form Notifications**. Under **Integrations**, find **Lead Tags**.

![The Integrations section with Lead Type and Lead Tags](https://2039430885-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq65vhH2v4k5rpDOha9Vm%2Fuploads%2Fgit-blob-5b2abe0606960de94f5bbf01cb65477193d80df4%2Ftag-1-lead-tags.png?alt=media)
{% endstep %}

{% step %}

### Pick or create tags

Click in **Lead Tags**. Pick a tag from the list, or type a new one and press **Enter** (you'll see "+ Add the tag" while typing). Add as many as you like. To remove one, click the **×** on it.
{% endstep %}

{% step %}

### Set the lead type (optional)

**Lead Type** sits just above the tags: **General**, **Buyer** or **Seller**. It's separate from tags, so set it too if this form is clearly for buyers or sellers.
{% endstep %}

{% step %}

### Save and test

Click **Save** in the top right. Then fill in the form yourself as a test, using a made-up name, and check the new lead in **Lead Manager** (and your CRM, if one is connected) to make sure the tags came through.
{% endstep %}
{% endstepper %}

## Common Questions

<details>

<summary>Can I set tags once for every form on my site?</summary>

No. Tags are set on each form. If you copy a page, check its form's tags so the copy doesn't send the same tags as the original.

</details>

<details>

<summary>Can a tag change depending on what the visitor picks in a dropdown?</summary>

No. Every lead from a form gets the same tags. If you need different tags for different answers, use a separate form for each.

</details>

<details>

<summary>Will adding a tag assign the lead to someone or start an email campaign?</summary>

Not by itself. The tag is just a label. Set up the automation or assignment rule in your CRM, using the tag as the trigger.

</details>

<details>

<summary>A lead has a tag I didn't add. Where did it come from?</summary>

Some tags are added automatically, for example by home search sign-ups or guide downloads, and your CRM may add its own. If you can't trace one, email <support@agentfire.com> with the lead's name.

</details>