Watch this video to learn a simple but effective strategy for connecting with downsizers—typically older homeowners looking for less maintenance, single-level living, or lifestyle changes.
This group often needs education and emotional reassurance more than aggressive sales tactics. Lead with helpful resources and clear pathways for making the move smoother.
Other Ways to Share
1. Postcards & Flyers with QR Codes
Once your Nosey Neighbour page is ready, turn the URL into a QR code and include it on print materials. Target communities where you’ve recently sold or areas with an older homeowner population. Example caption:
“Wondering what your home is worth before downsizing? Scan here to find out.”
2. Mass Email Campaigns
Email homeowners in your CRM who are 55+ or have lived in their homes for 10+ years. Share the value of downsizing and link to the page with a CTA like:
“Thinking about downsizing but don’t know where to start? Let’s explore your options.”
3. Newsletter
Include downsizer-friendly listings like bungalows, condos, or low-maintenance townhomes in your newsletter. Bonus points for including a short story of a downsizing client you recently helped.
4. PPC Ads
Run Facebook or Google ads targeting homeowners 55+, with messages like:
“Too many stairs? Too much upkeep? These homes are made for simpler living.”
Link to your Nosey Neighbour landing page or a curated downsizer search.
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