Watch this video to get inspired by proven strategies our clients use to attract Upsizers—people who have outgrown their current homes and are looking for more space, often due to a growing family.
This strategy focuses on tapping into key motivations like better schools, more bedrooms, and family-friendly neighborhoods. Take this framework and customize it to fit your local market and voice!
Other Ways to Share
1. Lead Capture Campaigns
Use the School District Lead Page Template to build a landing page that highlights properties in top-rated school zones. A strong hook could be:
“Need more room before the new school year? Here are the best family homes near [School Name].”
2. Newsletter
Create a weekly or monthly roundup called “Family-Friendly Homes of the Week”. Include 3-5 listings with notes on square footage, yard space, schools, or playgrounds nearby. Make it informative, not salesy.
3. Mass Email Campaign
If you’ve worked with first-time buyers in the past, chances are some of them are now ready to move up. Segment your CRM and send an email asking:
“Has your family outgrown your home? Let’s explore bigger spaces in your budget.”
4. PPC Ads
Run Facebook or Google ads that speak to life-stage pain points:
“Outgrowing your home?”
“More space, better schools, same budget. See what’s out there.”
Link the ad to your Lead Page, a curated Showcase Hotsheet, or an AgentFire Saved Search page.
Related Articles:
Dashboard Deep Dive: Lead Pages Workshop
AF IDX: Create a Saved Search and ways to use it